Sean Griffey and his 2 co-founders, Eli and Ryan, built Industry Dive in 2012. It started as 3 guys in an abandoned convenience store, using leftover IKEA desks. After 8 years, they built the business up to a $100M+ exit with 500 employees across the globe. Sean recently joined us on the Growth in Reverse … Read more
“What would your day look like if you did less?” That’s the question a friend asked Joe Casabona back in 2018. And while that person meant “You should say no to more things,” Joe heard something entirely different: “How can I keep doing the same stuff, but make robots do some of it for me?” … Read more
It’s easy to get focused on reaching a specific subscriber count, focusing on hitting 1k, 10k, 50K, or 100K subscribers. But Nathan May from The Feed Media takes a different approach and built a 7-figure newsletter business with around 1,000 people on his list. “Did you say you’re running 1 million ARR with a thousand-person … Read more
CJ Gustafson started writing a newsletter because, as a newer CFO, he was “terrified of not remembering the playbook” he was learning at startups. “You’re getting exposed to these secrets of running a company and making it work.” And he did not want to let those secrets go in one ear and out the other. … Read more
Matt Johansen grew his cybersecurity newsletter, VulnerableU, from 12 to nearly 30,000 subscribers in less than 2 years. It pretty quickly turned into a six-figure business, and he decided to leave his job at Bank of America to go full-time on the project. His secret? A platform-by-platform growth strategy that most creators completely overlook. Matt … Read more
Tom Orbach is the marketer behind Marketing Ideas, a weekly newsletter that exploded from zero to 44,000+ readers in less than two years. In mid-2025, Tom successfully launched a paid tier for his newsletter, pulling in over $50,000 in the first 72 hours from 500+ subscribers. And he did it all with a full-time job. … Read more
“I don’t know who this is even for.” — Dylan Redekop Three roasts are better than one! We did the first official GIR Newsletter Roast was last month where we roasted Daren from Craftsman Films. Daren was doing a few things right but had a lot to improve on, which we covered in depth. Today … Read more
“Quantity leads to quality, but when you find a winner, you have to double down.” — Dave Kline, MGMT Playbook Dave Kline’s rise on LinkedIn is hard to miss. I watched his follower count go up and up and up every day—so I had to do a Deep Dive on how he was growing his … Read more
“Just focus on the one goal on your landing page—which is getting people on the newsletter.” — Chenell Basilio We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today, we’re roasting the first one: Craftsman Films Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being … Read more
“AI is making curated newsletters less valuable—so finding your unique angle and creating original content is more important than ever.” — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, I (Chenell) didn’t! I was there IRL—and I’m sharing my biggest takeaways from the first annual summit. Not only did I attend the event, … Read more