“Quantity leads to quality, but when you find a winner, you have to double down.” — Dave Kline, MGMT Playbook
Dave Kline’s rise on LinkedIn is hard to miss.
I watched his follower count go up and up and up every day—so I had to do a Deep Dive on how he was growing his LinkedIn following, and his newsletter.
And now his wife, Marsden (Mar for short) is growing even faster on LinkedIn: in 5 months, she has over 74,000 followers.
They’re a power couple crushing growth, so I invited them on the podcast and into the GIR Pro Community to spill their secrets.
In this episode, we cover:
- The moment that forced them to pivot from SEO to social—and what happened next
- How a single thread about delegation sparked their entire course business
- A huge lesson learned by not turning “OFF” their double opt-in setting
- Mar’s “quiet MVP” role, and why she finally hard-launched her brand
- The reason they waited a full year to launch their newsletter (and why that was a mistake)
- How they’re using sports metaphors and storytelling to keep content engaging
- The surprising stat that made Mar pick up the pen and start posting
- What they would’ve done differently if starting from scratch
- …and more!
Take your newsletter to the next level with GIR Pro: https://growthinreverse.com/pro
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
LINKS MENTIONED
- Dave Kline GIR Deep Dive
- Dave on LinkedIn | Twitter
- Mar on LinkedIn
- MGMT Playbook (Dave & Mar’s newsletter)
- Their Maven Courses: MGMT Fundamentals || MGMT Accelerator
- ‘Antisocial’ Newsletter Growth Course waitlist
- Want your newsletter roasted? Submit it here.
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
Thanks to Tim Forkin for editing these episodes.
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Chenell & Dylan
