Chenell Basilio

Ken skipped the traditional lead magnet and offered a piece of what already sells, converting 27% of subscribers into paying customers.

Welcome to Day 29 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.

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Ken Yarmosh helps founders grow their businesses by focusing on offer clarity, productized services, and scalable systems.

Instead of chasing list size, he focuses on attracting subscribers who are ready to buy, and his Offer Magnet strategy is a perfect example of that.

🔍 What Ken Does

How one change helped a fashion creator boost opt-ins from 2% to 10.39%

Welcome to Day 28 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.

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Brennan Dunn, founder of ​RightMessage​, teaches creators how to personalize their websites and funnels for better results.

One of his clients, who runs a large fashion website, was using a generic opt-in form across her entire site. Which isn’t bad, but it was converting around 2%, which is standard, but not exciting.

🔍 What Brennan Does

How Lexi Grant grew her list with free, high-quality reports that didn’t require any new content.

Welcome to Day 27 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.

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​Lexi Grant, founder of ​They Got Acquired​, needed a way to grow her email list with high-quality leads who matched her niche: founders looking to sell.

Her typical content is stories of how founders have sold their businesses. These stories include data like customer numbers and sale prices, and how they grew the business before selling.

🔍 What Lexi Did

One simple prompt helped identify a high-intent segment, extract their problems, and validate a new product that led directly to revenue.

Welcome to Day 26 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.

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​Nathan May​ helped Jesse Pujji, from Bootstrapped Giants, to turn a hunch into a validated product. And it all started with one short email.

🔍 How Nathan Did It

Welcome to Day 25 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.

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Allea Grummert, the founder of Duett, helps creators build email systems that turn new subscribers into loyal readers and buyers.

One of her favorite strategies is using click triggers inside early emails to help segment readers and deliver content they’re most likely to care about.

🔍 How Allea Did It

How Avi added 10,769 subscribers through asymmetric partnerships.

Welcome to Day 24 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Avi Gandhi writes the ​Creator Logic​ newsletter, helping creators earn more money from their content.

Avi partnered with companies already reaching his ideal readers, exchanging content, interviews, and shoutouts for long-term, free growth.

🔍 How Avi Did It

Passive subscribers from recommendation networks can hurt your deliverability—unless you treat onboarding like a growth strategy.

Welcome to Day 23 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Dylan Redekop had a good problem: hundreds of new subscribers were joining his newsletter, ​Growth Currency​, through the Kit Creator Network.

But there was a catch—those subscribers didn’t behave like his organic audience.

They hadn’t read his posts, didn’t know his tone, and hadn’t chosen to subscribe through a landing page. So when he resumed sending his newsletter after a brief hiatus, his open rates dropped and unsubscribes spiked.

To fix it, Dylan rebuilt his onboarding flow specifically for recommended subscribers—and the results transformed his deliverability.

🔍 How Dylan Did It

Ciler wrote smart, tailored guest posts inside creator-owned newsletters, and 15% of her list came from it.

Welcome to Day 22 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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​Ciler Demiralp writes ​Newsletter Circle​, and knows the power of growing through other people’s audiences.

But she didn’t try to get published on huge media sites. Instead, she wrote smart, tailored guest posts inside creator-owned newsletters – and 15% of her list came from it.

🔍 How Ciler Did It

A high-trust lead magnet paired with a smart rollout helped Erica grow her list and set the tone for a loyal, high-converting audience.

Welcome to Day 21 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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​Erica Schneider​ is one of the clearest, most thoughtful voices on editing online. She’s a seasoned editor (she’s edited over 3,000,000 words) and is known for helping writers sharpen their work with clarity and precision.

So when she launched her first lead magnet, the Editing Library, it wasn’t just another freebie.

It was a clear, practical showcase of her expertise. And it worked.

But there were also a few subtle things she did to make it spread even farther.

🔍 How Erica Did It

How Lex Roman turned private communities into a newsletter growth engine

Welcome to Day 20 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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​Lex Roman​ doesn’t rely on constant content blasts across social.

Instead, Lex shares their most valuable work inside a few select private communities – and it’s become a favorite growth strategy by far.

🔍 What Lex Does