The Growth In Reverse Podcast

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Join Chenell and Dylan every week to learn the most effective and unique newsletter growth strategies, hear from newsletter experts, and figure out how to turn your newsletter into a profitable business.
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Recent Episodes

  • Brutally Honest Newsletter Roast: What Works, What Doesn’t, and What to Fix
    “Just focus on the one goal on your landing page—which is getting people on the newsletter.” — Chenell Basilio We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters. And today, we’re roasting the first one: Craftsman Films Shout-out to Daren Smith of Craftsman
  • The Future For Newsletters: Biggest Lessons from the Newsletter Marketing Summit
    “AI is making curated newsletters less valuable—so finding your unique angle and creating original content is more important than ever.” — Chenell Basilio Missed the Newsletter Marketing Summit in Austin? Well, I (Chenell) didn’t! I was there IRL—and I’m sharing my biggest takeaways from the first annual summit. Not
  • From 0 to 100K: The Science of Writing, Learning & Experimentation with Anne-Laure Le Cunff
    “I didn’t have a goal—I just committed to showing up every day for 100 days.” — Anne-Laure Le Cunff, Ness Labs After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter. It was the tiny experiment that kickstarted her newsletter journey. But it was just the beginning.

About the Hosts

chenell basilio

Chenell Basilio

Chenell is the founder of Growth In Reverse, a research-focused brand in the newsletter and audience growth space. She launched it back in December 2022, and has grown the newsletter to over 40,000 subscribers in less than 2 years. She has experience in all facets of digital marketing, building out her first website back in 2014.

Dylan Redekop

Dylan is the founder of Growth Currency Media, a newsletter business he started building in his free time during the pandemic. He launched his newsletter Growth Currency back in January 2021 where he publishes regularly about newsletter growth, optimization, and monetization. Dylan lives on the West Coast of Canada with his wife & kids, where he also works from home in his jungle office.

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