Brutally Honest Newsletter Roast: What Works, What Doesn’t, and What to Fix

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“Just focus on the one goal on your landing page—which is getting people on the newsletter.” — Chenell Basilio

We sent out the call to get your newsletter roasted. Over 20 listeners submitted their newsletters.

And today, we’re roasting the first one: Craftsman Films

Shout-out to Daren Smith of Craftsman Creative and Craftsman Films for being our first guinea pig with this experimental episode. 

In this episode, we cover:

  • Why we’re doing a newsletter roast & how you to submit yours
  • Roasting Daren’s newsletter landing page—what *not* to do with yours
  • The thank-you page mistake that might be costing subscribers
  • Breaking down the welcome email—what works, what’s missing
  • A surprising tagline Daren should be using everywhere
  • The power of storytelling and why Daren should lean into his expertise
  • Social media strategy: what he’s getting right and what could be better
  •  Final takeaways: How Daren (and you!) can optimize your newsletter experience 
  • …and more!

Take your newsletter to the next level with GIR Pro: https://growthinreverse.com/pro
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/

LINKS MENTIONED

Thanks to Tim Forkin for editing these episodes.

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Chenell & Dylan

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