“I don’t know who this is even for.” — Dylan Redekop
Three roasts are better than one!
We did the first official GIR Newsletter Roast was last month where we roasted Daren from Craftsman Films. Daren was doing a few things right but had a lot to improve on, which we covered in depth.
Today we’re bringing back the heat—but roasting THREE newsletters instead of just one.
These newsletters are all in different phases of their journey but all share one common problem (you’ll have to listen to find out).
In this episode, we review each newsletter’s sign-up page, their welcome email & onboarding, and one edition of their newsletters. While you *can* listen to this one, you’ll get much more out of watching it on YouTube (see YT link in the show notes below).
Why newsletter roasts?
We’re doing these roasts as a way to give back to our listeners—especially those who leave this podcast a rating & review—and to help every listener improve their newsletter by learning from the mistakes others have made.
Want to get your newsletter roasted? Submit it for a full-on roasting here 🔥
In this episode, we cover:
- Why we chose three newsletters from the same platform.
- FIRST: From Europe With Love – beautiful products, but who is it for?
- The missed opportunity to showcase credibility.
- Gated content woes and how that hurts signups and trust.
- Breaking down the welcome email—and why it almost works.
- SECOND: AutoGPT – again… what’s the focus?
- Trying to find the audience avatar (spoiler: “AI enthusiasts” is too broad).
- Smart monetization tactics… but maybe too much happening at once?
- THIRD: The Curious Procrastinator – clever name, but what’s it about?
- The dangers of trying to do too much.
- Tips for creating a more engaging welcome email and onboarding flow.
- Final 3 takeaways that all newsletter operators can learn from.
- …and more!
Take your newsletter to the next level with GIR Pro: https://growthinreverse.com/pro
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
LINKS MENTIONED
- From Europe With Love newsletter
- AutoGPT newsletter
- The Curious Procrastinator newsletter
- Want your newsletter roasted? Submit it here.
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
Thanks to Tim Forkin for editing these episodes.
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Thank you!
Chenell & Dylan
