Chenell Basilio

How Nick Loper added 7,000+ subscribers through a simple group join prompt.

Welcome to Day 14 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Nick Loper runs one of the most popular Facebook groups about side hustles.

Thousands of people find it organically every month.

But here’s where it grows his email list: Before anyone joins, they’re prompted to enter their email address.

That one field has added 7,000+ subscribers to his list.

No ads. No landing page. No fancy funnel.

🔍 How Nick Does It

How Kieran Drew turned a simple photo into a signature brand asset

Welcome to Day 13 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Most people end their emails with a boring sign-off.

Kieran Drew ends his with a photo of him holding a handwritten phrase.

He’s been doing it for over two years – and at this point, people expect it.

It’s not flashy. It’s not automated. It’s not even “strategic” in the traditional sense.

But it’s one of the most memorable elements in his entire brand.

He borrowed the idea from Justin Gough, who used to end his emails with similar notes. Kieran liked the idea so much that he made it part of his own process – and eventually, his identity.

Today, people comment on the notes. They screenshot them. They’ve even sent in their own versions.

It’s a simple way to show personality in an inbox full of faceless writing, and that’s exactly why it works.

🔍 How Kieran Does It

How he turns curiosity into email signups with one powerful comment prompt.

Welcome to Day 12 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Alex Wieckowski, creator of the ​Alex and Books newsletter​, uses a simple growth strategy.

He creates a highly valuable lead magnet and gives it away on social media to build his email list.

The first was a list of the 100 best books he’s ever read.

Now, his ideal audience member is someone who loves reading, and he literally writes about books, so this makes sense. This isn’t just a random creator putting together a list of books.

I wanted to make that clear before we continued 🙂

🔍 How Alex Does It

How Milly Tamati built a high-converting lead magnet

Welcome to Day 11 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Milly Tamati, founder of the ​Generalist World newsletter​, built a high-converting quiz that now anchors her entire business funnel by doing 3 things:

1. Grows her email list
2. Sells digital products
3. Feeds her membership funnel

🔍 How Milly Does It

Milly ​created a quiz​ that helps generalists (her ideal audience member) understand and articulate their value in the workplace.

How Eddie Shleyner converts visitors at 2X the normal rate.

Welcome to Day 10 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk through how Eddie Shleyner (of VeryGoodCopy) uses a layered social proof wall to help him grow to 80,000+ subscribers.

He includes some of the most social proof I’ve ever seen for a free product (i.e. his newsletter). At first, I thought it was overkill, and it might be.

But then I realized he’s building a conversion machine.

Most people sprinkle testimonials around at random. Eddie has instead built a conversion engine you almost can’t say no to.

The simple welcome video and quiz that builds instant trust and tailors every future email to the subscriber.

Welcome to Day 9 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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This one is fun because it builds on ​yesterday’s tip​ from Jeff Felten.

Remember from yesterday, most creators treat their welcome email like an afterthought:

“Thanks for subscribing. Here’s your lead magnet. See you next time.”

Or worse, they don’t even have one. 🥴

Jay Clouse from ​Creator Science​ implements one of the smartest (and uncommon) newsletter onboarding components I’ve seen:

The Welcome Video.

He shows up in the inbox with a personal video, one that feels like he recorded it just for you. And it doesn’t just build trust: it personalizes the entire experience moving forward.

🔍 How Jay Does It

The Ice Breaker Reply Method that turns your welcome email into a conversation-starting machine with potential leads and customers.

Welcome to Day 8 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk about one of the easiest levers you can set up today – but almost nobody does it well.

Most welcome emails waste the highest-engagement moment your list will ever have.

They deliver a freebie. Maybe they say “thanks for joining.”

And then… crickets. 🦗

The Ice Breaker Reply Method flips that. It turns your welcome email into a conversation-starting machine.

And that conversation? It turns into revenue.

This one comes from ​Jeff Felten​, who is great at optimizing emails and building incredible welcome sequences.

This method is how Jeff consistently gets 10–15% of new subscribers to reply – and how some of his clients have landed 4 and 5-figure consulting deals just from a single, well-framed question.

🔍 How Jeff Does It

He designed a referral program so effective that nearly every subscriber refers at least one person.

Welcome to Day 7 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk about how Justin Moore from Creator Wizard designed a referral program so effective, it gets nearly every subscriber to refer at least one person.

You don’t hear a ton about referral programs anymore since The Morning Brew ruined “swag” for us all. 😉

But that’s because most referral programs fall flat.

They ask for too much, too soon—and the rewards are generic.

Well, Justin took the opposite approach: he made the first reward stupidly easy to get (only 1 referral) and the “gift?”

It’s insanely valuable for his audience.

🔍 How Justin Does It

Turning virtual audiences into 1,083 newsletter subscribers.

Welcome to Day 6 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk through how ​Amy Nelson​ of The Riveter converts virtual speaking audiences into newsletter subscribers.

🛑 Now, before you close this and say “Chenell, I hate public speaking, thanks for nothing” read to the end – I have some tips for you.

She’s built a “Speaking Circuit Strategy” that turns digital events, webinars, and online panels into powerful list-building opportunities that have generated over 1,000 new subscribers from a single event series.

🔍 How Amy Does It

Instead of just giving talks and hoping for the best, Amy:

How Jonathan Goodman generates 500–1,000 leads per month using existing content.

Welcome to Day 5 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Most people treat lead magnets like homework.

They agonize over creating the perfect PDF or checklist…then hope it magically drives new subscribers.

​Jonathan Goodman​ knows better.

He generates 500 to 1,000 leads every single month — not by creating new content — but by repackaging what already exists.

Podcast interviews. Guest features. Articles. Even content about his students.

It all becomes fuel for what he calls: The Content Upgrade Loop.

Instead of creating a lead magnet and hoping people care, he uses content that’s already proven to resonate and builds a system around it to capture emails and start conversations.

🔍 How Jonathan Did It: