Day 9: The Welcome Video Flywheel: Build Trust, Get Replies, Drive Sales

The simple welcome video and quiz that builds instant trust and tailors every future email to the subscriber.

Welcome to Day 9 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

Subscribe to be entered to win prizes and custom newsletter audits.

You can view all past issues of the 30 Days of Growth here.


This one is fun because it builds on ​yesterday’s tip​ from Jeff Felten.

Remember from yesterday, most creators treat their welcome email like an afterthought:

“Thanks for subscribing. Here’s your lead magnet. See you next time.”

Or worse, they don’t even have one. 🥴

Jay Clouse from ​Creator Science​ implements one of the smartest (and uncommon) newsletter onboarding components I’ve seen:

The Welcome Video.

He shows up in the inbox with a personal video, one that feels like he recorded it just for you. And it doesn’t just build trust: it personalizes the entire experience moving forward.

30DOG - Jay Clouse

🔍 How Jay Does It

30 Days of Growth is only for newsletter subscribers.

Please login or join to keep reading. Don't worry, it's free and you get entered to win a bunch of fun prizes. 🙂