Chenell Basilio

How Avi added 10,769 subscribers through asymmetric partnerships.

Welcome to Day 24 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Avi Gandhi writes the ​Creator Logic​ newsletter, helping creators earn more money from their content.

Avi partnered with companies already reaching his ideal readers, exchanging content, interviews, and shoutouts for long-term, free growth.

🔍 How Avi Did It

Passive subscribers from recommendation networks can hurt your deliverability—unless you treat onboarding like a growth strategy.

Welcome to Day 23 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Dylan Redekop had a good problem: hundreds of new subscribers were joining his newsletter, ​Growth Currency​, through the Kit Creator Network.

But there was a catch—those subscribers didn’t behave like his organic audience.

They hadn’t read his posts, didn’t know his tone, and hadn’t chosen to subscribe through a landing page. So when he resumed sending his newsletter after a brief hiatus, his open rates dropped and unsubscribes spiked.

To fix it, Dylan rebuilt his onboarding flow specifically for recommended subscribers—and the results transformed his deliverability.

🔍 How Dylan Did It

Ciler wrote smart, tailored guest posts inside creator-owned newsletters, and 15% of her list came from it.

Welcome to Day 22 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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​Ciler Demiralp writes ​Newsletter Circle​, and knows the power of growing through other people’s audiences.

But she didn’t try to get published on huge media sites. Instead, she wrote smart, tailored guest posts inside creator-owned newsletters – and 15% of her list came from it.

🔍 How Ciler Did It

A high-trust lead magnet paired with a smart rollout helped Erica grow her list and set the tone for a loyal, high-converting audience.

Welcome to Day 21 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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​Erica Schneider​ is one of the clearest, most thoughtful voices on editing online. She’s a seasoned editor (she’s edited over 3,000,000 words) and is known for helping writers sharpen their work with clarity and precision.

So when she launched her first lead magnet, the Editing Library, it wasn’t just another freebie.

It was a clear, practical showcase of her expertise. And it worked.

But there were also a few subtle things she did to make it spread even farther.

🔍 How Erica Did It

How Lex Roman turned private communities into a newsletter growth engine

Welcome to Day 20 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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​Lex Roman​ doesn’t rely on constant content blasts across social.

Instead, Lex shares their most valuable work inside a few select private communities – and it’s become a favorite growth strategy by far.

🔍 What Lex Does

New subscribers get a high-value gift, and a fast-track offer that’s converting 14% into paid members within a week.

Welcome to Day 19 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Josh Spector, creator of the ​For The Interested newsletter​, was seeing steady growth with his membership – but wanted a more clear funnel from free content to paying customer.

🔍 How Josh Does It

Most welcome emails try to do 10 things—and convert no one. This one does two things extremely well, and it works like magic..

Welcome to Day 18 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Tom Alder runs ​Strategy Breakdowns​, a newsletter packed with high-signal case studies.

But his original welcome email? It was doing too much – links to socials, lead magnets, a guide to whitelist his emails, and more.

So he decided to experiment by deleting everything and starting fresh – with just one goal: get new subscribers to engage meaningfully right away.

🔍 How Tom Does It

Instead of bribing people to join, Katelyn wins them over after they subscribe.

Welcome to Day 17 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Most newsletters tempt you to sign up with a free gift – a lead magnet, cheat sheet, or bonus resource.

But Katelyn Bourgoin does the exact opposite.

🔍 How Katelyn Does It

Most readers want to share your newsletter….but won’t. Until you do 99% of the work for them.

Welcome to Day 16 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Word-of-mouth is one of the oldest and best newsletter growth strategies, but most people make it way too hard for readers to help.

Dan Oshinsky (of ​Inbox Collective​) recommends a dead-simple fix: pre-write the email you want readers to send, and include a one-click link that opens it for them.

🔍 How Dan Does It

One smart button in your welcome email can triple engagement, boost deliverability, and reduce silent churn from day one.

Welcome to Day 15 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Kristin Kenzy writes a fantastic newsletter called Drunk Business Advice.

And she found a way to hook people early on after subscribing, and improve engagement.

All she did was add one button to her welcome email. Just one button. And her engagement tripled.

Let’s get into it.

🔍 How Kristin Does It