Chenell Basilio

Day 30:The Pop-Up Newsletter

How I added 1,749 subscribers in 30 days with a pop-up newsletter.

Welcome to Day 30 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.


Welcome to the final day of the 30 Days of Growth!

I wasn’t planning on sharing this one today (or a growth lever from me at all during the 30 days), but it kind of just worked out that way.

Today I’m going to share how I set up this pop-up newsletter, and some learnings you can take away. So, here goes!

🔍 How I Did It

Day 29: The Freebie That Leads To Sales

Ken skipped the traditional lead magnet and offered a piece of what already sells, converting 27% of subscribers into paying customers.

Welcome to Day 29 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.


Ken Yarmosh helps founders grow their businesses by focusing on offer clarity, productized services, and scalable systems.

Instead of chasing list size, he focuses on attracting subscribers who are ready to buy, and his Offer Magnet strategy is a perfect example of that.

🔍 What Ken Does

Day 28: This Increased Conversions by 419%

How one change helped a fashion creator boost opt-ins from 2% to 10.39%

Welcome to Day 28 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.


Brennan Dunn, founder of RightMessage, teaches creators how to personalize their websites and funnels for better results.

One of his clients, who runs a large fashion website, was using a generic opt-in form across her entire site. Which isn’t bad, but it was converting around 2%, which is standard, but not exciting.

🔍 What Brennan Does

Day 27: The Repurposed Content Lead Magnet

How Lexi Grant grew her list with free, high-quality reports that didn’t require any new content.

Welcome to Day 27 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.


Lexi Grant, founder of They Got Acquired, needed a way to grow her email list with high-quality leads who matched her niche: founders looking to sell.

Her typical content is stories of how founders have sold their businesses. These stories include data like customer numbers and sale prices, and how they grew the business before selling.

🔍 What Lexi Did

Day 26: The Hand-Raiser Email

One simple prompt helped identify a high-intent segment, extract their problems, and validate a new product that led directly to revenue.

Welcome to Day 26 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.


​Nathan May​ helped Jesse Pujji, from Bootstrapped Giants, to turn a hunch into a validated product. And it all started with one short email.

🔍 How Nathan Did It

Day 25: This 1 Change Doubled Engagement

Welcome to Day 25 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

ANNOUNCEMENT: After getting tons of messages and DMs like: “I want to pay you for a more step-by-step version of the 30 Days of Growth.”

I decided to give in.

I’m launching a companion course to the 30 Days of Growth. You can learn more here and grab the pre-sale price until I’m done recording it.


Allea Grummert, the founder of Duett, helps creators build email systems that turn new subscribers into loyal readers and buyers.

One of her favorite strategies is using click triggers inside early emails to help segment readers and deliver content they’re most likely to care about.

🔍 How Allea Did It