How Milly Tamati built a high-converting lead magnet
Welcome to Day 11 of the 30 Days of Growth.
This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
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Milly Tamati, founder of the Generalist World newsletter, built a high-converting quiz that now anchors her entire business funnel by doing 3 things:
- Grows her email list
- Sells digital products
- Feeds her membership funnel
🔍 How Milly Does It
Milly created a quiz that helps generalists (her ideal audience member) understand and articulate their value in the workplace.
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