Gergely Orosz writes the Pragmatic Engineer newsletter, which is now the #1 technology newsletter on Substack. He now has over 400k email subscribers and brings in over $1.5 million per year from his newsletter business. And he doesn’t have any newsletter sponsors, affiliates, or courses. How Gergely Makes Money Gergely runs his business quite differently … Read more
Tori Dunlap runs Her First 100k, a brand focused on helping women under 35 build wealth. While her brand might not be for you, the way she’s been able to grow her audience is really remarkable. A lot of Tori’s content is edgy and forces you to choose whether you love it or hate it. But … Read more
If you’ve spent any time on Twitter, you’ve seen his tweets. He was one of the first people who wrote threads on Twitter, back when you had to manually add each tweet as a comment. His consistency and hard work have built an audience that now sits at 1.9 million across social platforms and his … Read more
Each week, I do a deep dive on a creator to find out how they’ve grown from 0 to 50k+ subscribers. I’ll share the numbers, the growth levers they’ve used, and how well each has done. At the end, I include some takeaways you can use to implement these strategies to build your own newsletter … Read more
Each week, I do a deep dive on a creator to find out how they’ve grown from 0 to 50k+ subscribers. I’ll share the numbers, the growth levers they’ve used, and how well each has done. At the end, I include some takeaways you can use to implement these strategies to build your own newsletter … Read more
Dan Koe has been taking the internet by storm. His audience has exploded to around 2.6 million across social media. In 2023, he is on track to bring in around $2.5 million this year alone. How Dan Koe Makes Money There are a few ways Dan makes money from his business. But one of the … Read more
Erika Kullberg went from being a lawyer helping corporations make money, to a personal finance expert helping millions of people save money with her viral TikTok videos. She’s been able to amass a following of over 15 million across TikTok, YouTube, and Instagram since publishing her first video on October 31, 2019. Corporate Lawyer Turned … Read more
This isn’t a typical growth story we’ve seen in past deep dives. This deep dive is really fun in my opinion, because the founder, Justin Gage, doesn’t have a massive social media audience. He doesn’t run paid ads (from what I can tell), and he’s not using many of the tactics we see other large … Read more
In April 2022, Alex Xu and Sahn Lam hit publish on the first edition of the ByteByteGo newsletter. Since then, they’ve been able to pull in over 334,000 subscribers. And they grew that fast in less than 2 years. Today, these numbers have exploded even more, but here is the growth story of how they … Read more
Kat Norton, AKA Miss Excel has a phenomenal business. She’s able to pull in over $2 million a year from seemingly simple software tutorials. And she’s teaching people how to use Microsoft Excel – one of the programs that’s installed on most personal computers. While the topic might seem boring, her approach to it is … Read more