Michael Houck writes a newsletter called Houck’s Newsletter, where he writes about helping founders build, grow, and raise money for their startups. Houck’s News began in August 2022 and currently has over 70,000 subscribers at the time of writing. And this deep dive isn’t just about a high subscriber count, Houck is able to bring … Read more
Compounding Quality is a newsletter covering finance and investing. It’s grown to more than 100k subscribers in a matter of 14 months. And I have no idea who writes the content. It’s the first “anonymous” newsletter I’m reverse engineering, but the story was too good to pass up. The logo of the newsletter is this … Read more
Jack Butcher is the man behind Visualize Value, a brand that simplifies business concepts and ideas using visuals. The brand and simple style has become extremely iconic, leading Jack to amass over 1.2 million followers on social media, while building a wildly successful business teaching others how to do the same. If you’re not familiar … Read more
How do you get 6,000 email subscribers in just 4 months, and keep that momentum going for the next 3 years? And then launch a membership charging just $5 a month and end up making more than $120k per year from it? Anne-Laure Le Cunff from Ness Labs has figured out the recipe for sustainably … Read more
If you prefer, you can listen to this deep dive here. Can you imagine being able to build a business that brings in over $500k in less than 3 years? And do that with around 60k subscribers? That’s exactly what Dru Riley has done with Trends.vc. Dru publishes reports each week (now bi-weekly) focused on … Read more
Eric Newcomer was a Bloomberg journalist for around 6 years. During the pandemic, he set out on his own and was part of the initial group of journalists leaving their jobs to start a Substack publication. He sent his first issue of the Newcomer newsletter in October 2020 and has since been able to build … Read more
Can you imagine being 25 years old and making over $900k from your own business? And that business lets you explore all of your natural curiosities but people paid you for them? That’s exactly where Edwin Dorsey is at today, and there is a lot we can learn from his journey. Edwin writes The Bear … Read more
Katelyn Bourgoin writes the Why We Buy newsletter, where she shares fun and actionable tips on buyer psychology. But these aren’t boring tips you’ll find hard to implement. She takes high-level psychology concepts, and shares real-world examples of how you can use them to make your marketing efforts more effective. You can watch and listen … Read more
Thomas Shields started a newsletter in October 2020 about pickleball of all things. In less than 3 years, he’s grown The Dink into a media company that reaches over 750k pickleball players every week between a newsletter, 2 podcasts, and social media. Thomas was in the investment banking space for a few years, before finding … Read more
David Perell has become a top name when it comes to online writing. He now teaches a writing course that costs between $4k and $6k per student. But he was terrible at writing in school. So how did he become a wildly successful and prolific writer? Let’s find out. How David Perell Makes Money David’s … Read more