30 Days of Growth

How Eddie Shleyner converts visitors at 2X the normal rate.

Welcome to Day 10 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk through how Eddie Shleyner (of VeryGoodCopy) uses a layered social proof wall to help him grow to 80,000+ subscribers.

He includes some of the most social proof I’ve ever seen for a free product (i.e. his newsletter). At first, I thought it was overkill, and it might be.

But then I realized he’s building a conversion machine.

Most people sprinkle testimonials around at random. Eddie has instead built a conversion engine you almost can’t say no to.

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The simple welcome video and quiz that builds instant trust and tailors every future email to the subscriber.

Welcome to Day 9 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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This one is fun because it builds on ​yesterday’s tip​ from Jeff Felten.

Remember from yesterday, most creators treat their welcome email like an afterthought:

“Thanks for subscribing. Here’s your lead magnet. See you next time.”

Or worse, they don’t even have one. 🥴

Jay Clouse from ​Creator Science​ implements one of the smartest (and uncommon) newsletter onboarding components I’ve seen:

The Welcome Video.

He shows up in the inbox with a personal video, one that feels like he recorded it just for you. And it doesn’t just build trust: it personalizes the entire experience moving forward.

🔍 How Jay Does It

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The Ice Breaker Reply Method that turns your welcome email into a conversation-starting machine with potential leads and customers.

Welcome to Day 8 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk about one of the easiest levers you can set up today – but almost nobody does it well.

Most welcome emails waste the highest-engagement moment your list will ever have.

They deliver a freebie. Maybe they say “thanks for joining.”

And then… crickets. 🦗

The Ice Breaker Reply Method flips that. It turns your welcome email into a conversation-starting machine.

And that conversation? It turns into revenue.

This one comes from ​Jeff Felten​, who is great at optimizing emails and building incredible welcome sequences.

This method is how Jeff consistently gets 10–15% of new subscribers to reply – and how some of his clients have landed 4 and 5-figure consulting deals just from a single, well-framed question.

🔍 How Jeff Does It

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He designed a referral program so effective that nearly every subscriber refers at least one person.

Welcome to Day 7 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk about how Justin Moore from Creator Wizard designed a referral program so effective, it gets nearly every subscriber to refer at least one person.

You don’t hear a ton about referral programs anymore since The Morning Brew ruined “swag” for us all. 😉

But that’s because most referral programs fall flat.

They ask for too much, too soon—and the rewards are generic.

Well, Justin took the opposite approach: he made the first reward stupidly easy to get (only 1 referral) and the “gift?”

It’s insanely valuable for his audience.

🔍 How Justin Does It

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Turning virtual audiences into 1,083 newsletter subscribers.

Welcome to Day 6 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk through how ​Amy Nelson​ of The Riveter converts virtual speaking audiences into newsletter subscribers.

🛑 Now, before you close this and say “Chenell, I hate public speaking, thanks for nothing” read to the end – I have some tips for you.

She’s built a “Speaking Circuit Strategy” that turns digital events, webinars, and online panels into powerful list-building opportunities that have generated over 1,000 new subscribers from a single event series.

🔍 How Amy Does It

Instead of just giving talks and hoping for the best, Amy:

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How Jonathan Goodman generates 500–1,000 leads per month using existing content.

Welcome to Day 5 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Most people treat lead magnets like homework.

They agonize over creating the perfect PDF or checklist…then hope it magically drives new subscribers.

​Jonathan Goodman​ knows better.

He generates 500 to 1,000 leads every single month — not by creating new content — but by repackaging what already exists.

Podcast interviews. Guest features. Articles. Even content about his students.

It all becomes fuel for what he calls: The Content Upgrade Loop.

Instead of creating a lead magnet and hoping people care, he uses content that’s already proven to resonate and builds a system around it to capture emails and start conversations.

🔍 How Jonathan Did It:

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And brings in 50-100 high-quality subscribers each time.

Welcome to Day 4 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Amanda Goetz grew her newsletter Life’s a Game to over 65,000 subscribers – not just by reinvesting ad revenue, but by hitting a turning point and switching to something smarter.

After two years of pouring sponsorship revenue into SparkLoop and paid growth, Amanda had a key realization: she had enough momentum to shift to creator cross-promotions. Not just because they were cheaper, but because they converted better.

Amanda built a referral engine based on trust and now gets higher-quality subs without spending a cent.

🔍 How Amanda Did It:

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The free Google Doc that led to 18,632 subscribers and $1.2m.

Welcome to Day 3 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Let’s talk about the Google Doc heard ’round the [creator] world.

​Olly Richards​ created a free Google Doc that built his audience from 0 to 18,632 subscribers — and resulted in $1.2m in revenue.

You see, Olly built a successful business in the language learning space. But instead of just retiring from that, he wanted to start building his personal brand and helping others in the online education space.

So he poured everything he knew and had done into a Google Doc that he gave away for free.

🔍 How Olly Did It:

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How Tom Orbach turned comment threads into subscriber generators without spending a dime on ads.

Today, we’re talking about how Tom Orbach from ​Marketing Ideas​ has figured out how to earn hundreds of subscribers from a simple comment thread.

He’s gotten over 650 subscribers from just two posts.

No ads. No paid tools. Just generosity with a smart P.S. line.

Let’s get into it.

🔍 How Tom Did It

Tom turned two comment sections into list-growth machines. Here’s how:

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