30 Days of Growth

How Lex Roman turned private communities into a newsletter growth engine

Welcome to Day 20 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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​Lex Roman​ doesn’t rely on constant content blasts across social.

Instead, Lex shares their most valuable work inside a few select private communities – and it’s become a favorite growth strategy by far.

🔍 What Lex Does

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New subscribers get a high-value gift, and a fast-track offer that’s converting 14% into paid members within a week.

Welcome to Day 19 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Josh Spector, creator of the ​For The Interested newsletter​, was seeing steady growth with his membership – but wanted a more clear funnel from free content to paying customer.

🔍 How Josh Does It

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Most welcome emails try to do 10 things—and convert no one. This one does two things extremely well, and it works like magic..

Welcome to Day 18 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Tom Alder runs ​Strategy Breakdowns​, a newsletter packed with high-signal case studies.

But his original welcome email? It was doing too much – links to socials, lead magnets, a guide to whitelist his emails, and more.

So he decided to experiment by deleting everything and starting fresh – with just one goal: get new subscribers to engage meaningfully right away.

🔍 How Tom Does It

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Instead of bribing people to join, Katelyn wins them over after they subscribe.

Welcome to Day 17 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Most newsletters tempt you to sign up with a free gift – a lead magnet, cheat sheet, or bonus resource.

But Katelyn Bourgoin does the exact opposite.

🔍 How Katelyn Does It

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Most readers want to share your newsletter….but won’t. Until you do 99% of the work for them.

Welcome to Day 16 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Word-of-mouth is one of the oldest and best newsletter growth strategies, but most people make it way too hard for readers to help.

Dan Oshinsky (of ​Inbox Collective​) recommends a dead-simple fix: pre-write the email you want readers to send, and include a one-click link that opens it for them.

🔍 How Dan Does It

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One smart button in your welcome email can triple engagement, boost deliverability, and reduce silent churn from day one.

Welcome to Day 15 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Kristin Kenzy writes a fantastic newsletter called Drunk Business Advice.

And she found a way to hook people early on after subscribing, and improve engagement.

All she did was add one button to her welcome email. Just one button. And her engagement tripled.

Let’s get into it.

🔍 How Kristin Does It

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How Nick Loper added 7,000+ subscribers through a simple group join prompt.

Welcome to Day 14 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Nick Loper runs one of the most popular Facebook groups about side hustles.

Thousands of people find it organically every month.

But here’s where it grows his email list: Before anyone joins, they’re prompted to enter their email address.

That one field has added 7,000+ subscribers to his list.

No ads. No landing page. No fancy funnel.

🔍 How Nick Does It

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How Kieran Drew turned a simple photo into a signature brand asset

Welcome to Day 13 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Most people end their emails with a boring sign-off.

Kieran Drew ends his with a photo of him holding a handwritten phrase.

He’s been doing it for over two years – and at this point, people expect it.

It’s not flashy. It’s not automated. It’s not even “strategic” in the traditional sense.

But it’s one of the most memorable elements in his entire brand.

He borrowed the idea from Justin Gough, who used to end his emails with similar notes. Kieran liked the idea so much that he made it part of his own process – and eventually, his identity.

Today, people comment on the notes. They screenshot them. They’ve even sent in their own versions.

It’s a simple way to show personality in an inbox full of faceless writing, and that’s exactly why it works.

🔍 How Kieran Does It

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How he turns curiosity into email signups with one powerful comment prompt.

Welcome to Day 12 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Alex Wieckowski, creator of the ​Alex and Books newsletter​, uses a simple growth strategy.

He creates a highly valuable lead magnet and gives it away on social media to build his email list.

The first was a list of the 100 best books he’s ever read.

Now, his ideal audience member is someone who loves reading, and he literally writes about books, so this makes sense. This isn’t just a random creator putting together a list of books.

I wanted to make that clear before we continued 🙂

🔍 How Alex Does It

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How Milly Tamati built a high-converting lead magnet

Welcome to Day 11 of the 30 Days of Growth.

This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.

You can view all past issues of the 30 Days of Growth here.

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Milly Tamati, founder of the ​Generalist World newsletter​, built a high-converting quiz that now anchors her entire business funnel by doing 3 things:

1. Grows her email list
2. Sells digital products
3. Feeds her membership funnel

🔍 How Milly Does It

Milly ​created a quiz​ that helps generalists (her ideal audience member) understand and articulate their value in the workplace.

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