What happens when a seasoned indie film producer launches a newsletter to share his knowledge — but the landing page doesn’t tell you any of that? That’s what we found during our first-ever Newsletter Roast. This is a brand new podcast format where newsletter creators submit their signup page, welcome emails, and onboarding experience for … Read more
Everyone talks about the big strategies – paid ads, viral tweets, complex funnels. But some of the most effective growth levers are actually tiny changes you can make in less than an hour. We recorded an episode recently sharing 14 of these tips: Let’s break down some simple tweaks that can seriously boost your subscriber … Read more
After spending way too many hours researching and writing deep dives last year, I wanted to share some of the most fascinating growth strategies I stumbled across. In a recent episode of the Growth In Reverse podcast, Dylan and I chatted about some of these interesting growth strategies and I wanted to share more of … Read more
You know what is frustrating about the newsletter world? The endless stream of hot takes: “Lead magnets are dead!” “Double opt-in is a best practice!” “You have to grow with ads!” Seriously, spend 10 minutes on YouTube/Reddit/wherever and you’ll find completely opposite advice from people who all claim to know the “one true way” to … Read more
There is one question I get all the time: “I hate chasing the algorithms. Can I grow my newsletter without social media?” And I get it – it feels impossible to build an audience without posting daily Twitter threads or LinkedIn carousels. The constant hamster wheel of posting and engaging just to get a few … Read more
Here’s a fun story for you… A guy gets hired as a copywriter without knowing the first thing about copywriting. Instead of panicking, he starts documenting everything he’s learning in a Google Doc. Fast forward a few years, and the content from that Google Doc has evolved into a newsletter with over 75,000 subscribers. That’s … Read more
I’ve been writing this newsletter for 2 years. And while that’s not super long, it’s long enough to have seen (and made!) plenty of mistakes. Despite doing tons of deep dives and research about newsletters, I still make mistakes. And you know who else does? Everyone who publishes a newsletter. Nobody is immune to mistakes. … Read more
Two years ago I launched Growth In Reverse. That first edition of the newsletter went out to 4 people, and 1 of them was my own email address 🙂 I’ve learned a lot since that first issue 2 years ago. I’ve now written over 70 deep dives and spent over 3,000 hours researching and writing … Read more
Over the 2 years of publishing Deep Dives, I’ve shared hundreds of different ways the biggest newsletter creators are growing their newsletters. Some of them reached massive heights by doing the unscalable things: But not everyone has the kind of time or patience to do things that don’t scale well. So today I’m sharing some … Read more
We all want more opens and more clicks, right? Well, in this GIR Growth Lever edition, I invited Dylan Redekop back to share how some of the best newsletters optimize for more engagement. Take it away, Dylan! Creators like Katelyn Bourgoin, Alex Garcia, Ben Collins, and many more understand the power of optimizing for engagement. … Read more