Newsletter growth is hard, but you can make it a lot easier with some simple optimizations. Today, we’re breaking down how newsletters from 68k to 1.5M subscribers have optimized their landing pages and websites to convert more of the traffic they’re already getting. Creators like Dru Riley, Eddie Shleyner, Harry Dry, and Dan Ni all … Read more
There are a LOT of ways to grow a newsletter. Trust me, I’ve got a whole database filled with growth levers that newsletter creators have used to get to 50k+ subs (you can grab that here). But you know what almost every single one uses? Social media. So I thought it was time to share … Read more
Olly Richards made $175,461 from a brand-new business in 2023. And he drove nearly all that revenue from one thing… A Google Doc. The most impressive part is he didn’t have a massive audience or a six-figure email list. He was starting his personal brand business from scratch. This Google Doc generated $175,461 in gross … Read more
Not every growth lever is ‘sexy’. Sometimes you have to roll up your sleeves and ditch the heels for a pair of work boots. But just because a growth lever isn’t sexy doesn’t mean it’s not worth the effort. That’s why I’m sharing a growth lever that—while admittedly unsexy—has been used by some of the … Read more
In the early days of writing a newsletter, it can be challenging to get traction. And even as you grow sometimes it’s beneficial to go back and revisit some methods that worked early on that you’ve abandoned. One of those things for me is cross promotions, which can be a great way to get quality … Read more
I recently shared 3 commonalities I’ve found with almost every creator I’ve researched. If you missed it, the most successful creators all seem to: I went in-depth about point number 3 in that recent edition here. Today I’m going to share a growth lever that helps accomplish numbers 1 and 2 in a combined effort. … Read more
You’re reading Growth In Reverse, so you’ve probably heard of Alex Garcia. Alex is a marketing ninja. He was Marketing Manager for The Hustle, and then went on to become Marketing Manager for Gumroad. Now he runs Marketing Examined—a media business with: It goes without saying (but I’ll say it anyway): Alex knows how to … Read more
We talk a lot about growth, but having your subscriber count go up is far from the only thing that matters. If you get 50,000 subscribers, but they’re not engaged or excited about your work, they’ll unsubscribe. Or worse, stay subscribed but never open your emails – and you’ll watch your open rates drop week … Read more
Lenny Rachitsky is best known for his popular Lenny’s Newsletter. And for good reason: it now has over 700k subscribers on Substack. I profiled Lenny not once but twice back in April of 2023. 724,000 subscribers is insanely impressive. As is the ~$2M he earns from paid subscribers on Substack – which was the number … Read more
Harry Dry runs MarketingExamples.com and The Marketing Examples newsletter — which I profiled in the 7th edition of Growth In Reverse back in January 2023. That was a lonnggg time ago. But you know what’s so cool? I’ve seen other people doing this recently, so I think it still works. 🧪 Fun fact: I’m running … Read more