He grew his newsletter to 55,000+ subscribers….and then hit a wall. Growth stalled.
And revenue became unpredictable.
What happens when an established newsletter hits a growth plateau? What can bring it back to life?
When Chenell researched & wrote her Deep Dive on Ben Collins last year, all appeared to be going well for Ben and his Google Sheets Tips newsletter.
But when we invited Ben to join us on the podcast, he was apprehensive: “Are you sure you want me to come on? Growth has been very flat.”
So we took this as an opportunity to flex our growth strategy muscles and provide Ben with some newsletter growth coaching.
In this episode, we cover:
- How Ben’s grown his newsletter to 55k subscribers — and his recent growth plateau
- The impact of burnout and shifting business models
- Growth Strategy #1: Could a ChatGPT-powered tool be a game-changer for growth?
- Growth Strategy #2: …
- Growth Strategy #3-#7: … (tune in to find out!)
- How Ben could to convert more subscribers to community members
- Ben’s final decision on our growth strategiesback
- …and more!
Take your newsletter to the next level with GIR Pro: https://growthinreverse.com/pro
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
LINKS MENTIONED
- Ben’s website: benlcollins.com
- Ben Collins’ GIR Deep Dive: Article || Video
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: growthinreverse.com/archive
Thanks to Tim Forkin for editing these episodes.
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Chenell & Dylan
