How can you turn a newsletter into a million-dollar business?
August 2023: Katelyn’s Why We Buy newsletter just surpasses 50k subscribers and is on the way to earning $220k in revenue (as a side business). I wrote all about it here.
Fast-forward 18 months: Why We Buy is approaching 70k subscribers and nearly hit $1M in revenue during 2024.
That’s almost 1.5x subscriber growth and over 3x revenue in only 18 months.
Her 2025 goal?
To double revenue from $1M to $2M—but doing it with less work.
In our chat, we find out how Katelyn’s planning to do just that, along with what’s driving revenue for the Why We Buy newsletter, and how she’s approaching newsletter growth.
In this episode, we cover:
- Katelyn’s newsletter journey: from launch to nearly $1M revenue
- The strategy behind using flash sales to smooth out revenue spikes
- How Katelyn segments her audience for more targeted sales
- The mix of paid and organic growth strategies fueling Why We Buy
- Why repurposing content is key (and how Katelyn does it effortlessly)
- AI-powered tools Katelyn is building to help businesses craft better messaging
- Introducing Friyay—a new interactive, gamified newsletter experiment (and how Katelyn is gauging success)
- The balance between sponsorships and product revenue
- …and more!
Take your newsletter to the next level with GIR Pro: https://growthinreverse.com/apply
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
LINKS MENTIONED
- Katelyn’s Why We Buy newsletter
- Katelyn on LinkedIn
- Katelyn on Twitter
- Katelyn’s GIR Deep Dive: Article || Video
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
Thanks to Tim Forkin for editing these episodes.
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Chenell & Dylan
