“I didn’t have a goal—I just committed to showing up every day for 100 days.” — Anne-Laure Le Cunff, Ness Labs
After publishing 100 articles in 100 days, Anne-Laure drove 6,000 subscribers to her Maker Mind newsletter.
It was the tiny experiment that kickstarted her newsletter journey.
But it was just the beginning.
Today, her Maker Mind newsletter reaches over 100k subscribers’ inboxes, and her Ness Labs community brings in over 6 figures in revenue every year.
But what’s even more impressive is that she’s accomplished this while completing her PhD in neuroscience and publishing her book, Tiny Experiments.
We sit down with Anne-Laure to discuss everything from how she got her first 6,000 subscribers to growing and monetizing a newsletter to six figures.
In this episode, we cover:
- The 100-day writing challenge: How Anne-Laure gained 6,000 subscribers in just three months
- The psychological hack that makes newsletters a powerful tool for learning (instead of just teaching)
- The pros & cons of building in public (and why it’s more work than you think!)
- The neuroscience-backed reason why quantity leads to quality in creative work
- What exactly is a “tiny experiment”—and how you can apply it to content creation
- The most sustainable way to grow your newsletter (hint: it’s not social media)
- …and more!
Take your newsletter to the next level with GIR Pro: https://growthinreverse.com/pro
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
LINKS MENTIONED
- Get Anne-Laure’s Book Tiny Experiments
- Anne-Laure on LinkedIn
- Anne-Laure on Twitter
- Anne-Laure’s website & newsletter
- Anne-Laure’s GIR Deep Dive: Article | Video
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
Thanks to Tim Forkin for editing these episodes.
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