Ellen Yin left her corporate job at an insurance company in late 2017 without a backup plan. Shortly after, a friend needed help with their Instagram marketing, and she stepped in to help for $300. Since then, Ellen has gone on to turn that $300 into around $3 million in revenue with her business Cubicle … Read more
In April 2021, Erik Hoel started a newsletter called The Intrinsic Perspective. He didn’t have a huge audience – around 2,900 Twitter followers at the time. Now, he writes to over 40,000 subscribers each week and his work has been featured in Slate, Politico, and more. Erik Hoel grew up in his mother’s bookstore in … Read more
Kyla Scanlon went from selling cars in college to distilling complex finance topics into short TikTok videos. 3 years ago, Kyla went from having no social following to over 650k followers across platforms, contributing content for Bloomberg and writing a newsletter with over 57k subscribers. Scanlon has a background in finance, economics, and data analytics, … Read more
Emily Atkin has built her newsletter “Heated” to over 89k subscribers in 4 years. And she’s able to bring in more than $300k+ a year writing about a topic she is extremely passionate about. In 2013, Emily Aktin began her career as a climate change journalist, becoming a climate reporter at ThinkProgress in Washington, D.C. … Read more
In 2014, Khe Hy was seemingly living a dream life. He was making 7 figures a year working at Black Rock, and was one of the youngest managing directors in company history. He was extremely successful by most measures. But to get there, he was working 16-hour days, 7 days a week, and was so … Read more
Dan Runcie started Trapital in 2018 as someone who was casually interested in the intersection of business of Hip-Hop. Now he gets to interview top names in Hip-Hop like Master P, Rick Ross, and Issa Rae. His newsletter is read by record label executives and highly influential people in the Hip-Hop space. I’d heard of … Read more
Rachel Karten launched her newsletter, Link In Bio, in February 2021. 36 months later she cracked 50,000 subscribers and has a highly valuable audience in her industry. Her newsletter is now one of the top places for social media managers to stay up-to-date and find community among their peers. This isn’t a hypergrowth story, but … Read more
Ben Tossell is extremely good at moving quickly and experimenting with all kinds of things. And he’s not afraid to “break” stuff along the way. Ben has used that skill to grow his newsletter, Ben’s Bites, to over 110k subscribers in 13 months. In his past life, Ben grew and sold his company MakerPad to … Read more
Tomas Pueyo was a VP of Product and Growth for a huge ed-tech startup called Course Hero. Now he writes a newsletter to 81k readers each week called Uncharted Territories where he breaks down really complex topics into fascinating stories you almost can’t help but read. A Little Backstory Tomas had been writing and learning … Read more
Alex Garcia has been able to grow his one newsletter into a 7-figure media company in around 3 years. He started the Marketing Examined newsletter in November 2020 and now has over 200k subscribers across 5 different newsletters. The Growth Timeline Let’s look at the growth timeline before diving into the strategies he used to … Read more