Gannon Meyer skips the landing page entirely – and picks up 15-20 extra subscribers out of every 100.
Welcome to Day 7 of the 30 Days of Growth.
This is a pop-up newsletter put together by the team at Growth In Reverse. We’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
You can view past issues here.
You’ve probably seen it before: A creator posts a super compelling reel on Instagram, and then drops the “comment X to get my free playbook on [topic]!”
The creator automatically DMs you the landing page link to sign up, etc. etc.
Magic! Except, it’s a little clunky on the backend.
That standard Instagram growth playbook involves many steps:
- Post something valuable
- Tell people to comment a keyword
- Auto-DM them a link
- Hope they click over to the landing page
- Hope they fill out the form
All of that “hope-ium” is where this strategy falls apart.
A typical landing page converts somewhere around 45-50% (on a good day). Which means for every 100 people who comment on your post and get that DM, roughly half of them never make it onto your list.
And that’s if every single person clicks over (which isn’t realistic).
Gannon Meyer noticed that drop-off and asked a pretty obvious question:
What if you just… skipped the landing page entirely?
How Gannon Does It
1. He collects the email inside the DM conversation. Instead of sending a link to an external page, Gannon’s Manychat flow asks for the person’s email address directly in the DM thread.
The subscriber types their email, hits send, and they’re in. Bada-bing, bada-boom.
2. He connects Manychat to Kit natively. Kit has a direct integration with Manychat, so the email address gets passed straight into a sequence without any Zapier workarounds or manual exports. The lead magnet delivery and tagging all happen automatically from there.
3. He tags subscribers. Because each flow is tied to a specific post or campaign, he can tag every subscriber with exactly where they came from. That makes segmentation easy later – he knows which subscribers came from which offer.
Gannon has rolled out the same setup across client accounts on Instagram, and the conversion numbers hold. Across his own account and client work, he’s consistently seeing 65-70% of commenters become email subscribers.
Why It Works
Landing pages add friction.
There’s a link to click, a new tab to open, a form to fill out. Every extra step is a chance for someone to get distracted and drop off.
Not to mention, social platforms hate when you link people out to other places. With this flow, you’re keeping them inside of the app.
Typing an email address takes about 5 seconds. The context is fresh – they just commented because they wanted the thing – so the motivation is still there.
The Kit-Manychat integration matters too. When the handoff from comment to email list is natively integrated, there’s no delay and no chance Zapier fails on you (the worst).
Results
- 65-70% conversion rate from comment to email subscriber
- That’s an extra 15-20 subscribers per 100 comments compared to the old landing page approach
How You Can Implement It
Step 1: Set up a Manychat flow triggered by a keyword comment on an Instagram post. Pick a simple, relevant keyword that matches what you’re offering.
Step 2: Inside the flow, add a step that asks for the person’s email address directly in the DM.
Step 3: Connect Manychat to Kit using the native integration.
Step 4: Set up an email sequence to deliver the lead magnet and tag the subscriber with the source.
Step 5: Use tags to track which posts and offers are driving the most subscribers. Over time, that data tells you exactly what to post more of, and which topics lead to sales from your products, etc.
Tools
- Manychat – comment automation and DM flows on Instagram
- Kit – email delivery, sequences, and tagging (native Manychat integration)
Sending someone to a landing page feels like the obvious move. It’s what everyone does. But that’s so 2023. 😉
The fewer steps between “I want this” and “I’m on your list,” the better.
See you tomorrow,
Chenell
P.S. You can follow Gannon on Instagram at @gannon.meyer or subscribe to his newsletter here.
