How this ADHD newsletter added 1,439 subscribers in the first week
Welcome to Day 5 of the 30 Days of Growth.
This is a pop-up newsletter put together by the team at Growth In Reverse. We’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
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Lead magnets are having a resurgence, but not in the traditional way you might be thinking.
Trading a free guide for an email can work, but it’s getting a little overdone, and people are becoming numb to these repeated CTAs.
It feels harder to drive growth with those. So how can you stand out?
Esteban Perez and Ammaar Khan run The ADHD Weasel, a newsletter for late-diagnosed ADHD adults. And they were feeling this, too.
They had a whopping 250k+ Threads followers, and were promoting 4 lead magnets to them. But even with that huge audience, they were only getting ~17 signups a day.
Not bad. But not the growth they were looking for…
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