How a 5-day content library brought in hundreds of new readers.
Welcome to Day 21 of the 30 Days of Growth.
This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
You can view all past issues of the 30 Days of Growth here.
Summits are great for list growth. But they’re a lot of work.
Coordinating speakers, recording videos, managing schedules, dealing with tech issues. For a solo operator or small team, the lift can be brutal.
Erin Kelly from MemberVault has hosted 6 events in the past 3 years to grow her list. Summits, a mega bundle (never again, she says), and even a mini bundle.
But her most recent one was the simplest and one of the most effective.
It was a written content library with a gamified community and 5 daily emails. There were no video recordings, or live speaker schedule to deal with – just a library of written content that people could work through at their own pace, with daily emails keeping them engaged.
The result: 503 subscribers during the live phase, with more trickling in after she made it evergreen.
How Erin Did It
- She built a written content library. Contributors submitted written content (like strategies, frameworks, templates) instead of recorded talks. Far less coordination, production, and the content is easier for attendees to consume quickly.
- 5 daily emails went out during the event. Each email pointed people back to the library and the community. A 60%+ open rate across all 5 means people were actually showing up every day, not just signing up and ghosting.
- She added gamification to the community. This gave people a reason to engage beyond just reading. When attendees are taking action and connecting with each other, they stick around longer and they remember you.
- She used an intake form that doubled as research. The form had a 70.3% completion rate and asked what stage people were in and what they were looking for. That data made follow-up emails way more targeted (and it’s info she can use for future events too).
- She made the event evergreen after the live phase ended. Instead of shutting it down, she kept the signup open. So the event keeps bringing in new subscribers weeks and months later without any extra work.
- She partnered with contributors who promoted to their own audiences. Each partner brought in new leads, and Erin tracked which ones converted best so she knows who to partner with again.
Why It Works
Written content is lower friction for everyone involved. Contributors don’t need to record anything, attendees don’t need to block out time for a live session – you can consume it in 10 minutes between meetings. That makes the whole event easier to say yes to.
The daily email cadence creates a habit loop. 5 days of emails with a consistent open rate above 60% means subscribers are being trained to open your emails. That engagement carries over after the event ends (which is probably why Erin’s list stays more active post-event).
Making it evergreen turns a 1-week campaign into a long-term acquisition channel. The content already exists, the emails are already written. Keeping the door open costs basically nothing and keeps adding subscribers on autopilot.
Results
- 503 subscribers during the live phase, with more coming in after it went evergreen
- Daily email open rates never dropped below 60%, with 12.6%+ click rates 🤯
- $1,200+ in immediate revenue from courses and lifetime deals during the event
- Partners tracked by conversion rate, so Erin knows exactly who to work with again
How You Can Implement It
Step 1: Pick a topic your audience is already curious about. The more actionable the content, the easier it is to get contributors and attendees to say yes.
Step 2: Recruit 10-15 contributors to submit written content (frameworks, strategies, templates). Written is way easier to coordinate than video.
Step 3: Build a simple content library where attendees can browse everything. Doesn’t need to be fancy.
Step 4: Write 5 daily emails that point people back to the library and community. Keep them short and focused on 1 action per day.
Step 5: Add an intake form at signup. Ask 2-3 questions that help you segment follow-ups (what stage they’re in, what they’re looking for).
Step 6: After the live phase, keep the signup open. Make it evergreen so the event keeps working for you.
Tools
- A content library platform (MemberVault,
Notion , or even a simple landing page) - Your ESP for the daily email sequence and intake form
- A community space (Circle, Slack, or similar) for gamification and engagement
Final Thought
You don’t need a full summit to run a list-building event. A written content library with daily emails and a few good partners can do the job with a fraction of the lift, and if you make it evergreen, it keeps working long after the live phase ends.
See you tomorrow, Chenell
P.S. You can check out Erin’s event at mvlearn.co/growyourlist, or follow her at MemberVault.
