Most welcome emails try to do 10 things—and convert no one. This one does two things extremely well, and it works like magic..
Welcome to Day 18 of the 30 Days of Growth.
This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
You can view all past issues of the 30 Days of Growth here.
Tom Alder runs Strategy Breakdowns, a newsletter packed with high-signal case studies.
But his original welcome email? It was doing too much – links to socials, lead magnets, a guide to whitelist his emails, and more.
So he decided to experiment by deleting everything and starting fresh – with just one goal: get new subscribers to engage meaningfully right away.
🔍 How Tom Does It
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