I hit some major milestones in 2024:
- Launched the GIR Pro community
- Crossed 40,000 total subscribers in November
- Celebrated 2 years of publishing Growth In Reverse on December 4th
- Launched this podcast on the same day!
In this podcast episode, I reflect on how I operated, grew, and monetized Growth In Reverse — and what I’d do differently if I were to start from scratch.
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
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KEY TAKEAWAYS
- Starting Strong: Why beginning with curiosity and passion set the foundation for success.
- Content vs. Marketing: Striking the right balance between creating high-quality content and promoting it effectively.
- Social Media Insights: How engaging strategically on platforms like Twitter helped Chenell build early momentum.
- Avoiding Burnout: Lessons learned about pacing, sustainability, and avoiding overcommitment.
- Monetization Reflections: Why Chenell decided against turning GIR into a paid newsletter (and if she regrets not doing it).
- Sponsorship Beginnings: The story behind her first sponsor and the lessons she’d apply moving forward.
- The Power of Relationships: How building and maintaining meaningful connections contributed to long-term growth.
- Scaling Smarter: Why hiring part-time help earlier would have improved workflow and scalability.
LINKS MENTIONED
- Apply to join the Growth In Reverse Pro Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
Thanks to Tim Forkin for editing these episodes.
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Chenell & Dylan
