Eddie Shleyner is the writer behind Very Good Copy, the blog, newsletter, and now book, full of unique, addictive, and meticulously crafted “micro” lessons about copywriting and storytelling.
Eddie has been writing these micro-lessons since 2014, but didn’t turn this into his full-time business until 2020 when he left his day job.
Eddie has built a successful newsletter and blog focused on micro lessons in copywriting, creativity, and marketing, garnering the attention of over 75,000 subscribers and leading brands.
Read the full deep dive on Eddie Shleyner here: https://growthinreverse.com/eddie-shleyner
Start collecting testimonials like Eddie did —for free— with Senja: https://growthinreverse.com/senja
KEY TAKEAWAYS
- The Journey to Growth: How Eddie transitioned from a personal writing project to intentional audience-building starting in 2018.
- From HubSpot to Solo Success: The pivotal moments that skyrocketed Eddie’s subscriber base and how a single article led to his first 2,000 subscribers.
- The Well of Ideas: Eddie’s system for capturing fleeting creative sparks and turning them into compelling content.
- Growth Loops and Marketing Strategies: The powerful LinkedIn growth loop Eddie used to amplify his reach and grow his newsletter audience.
- Sabbaticals and Balance: Why Eddie takes months-long breaks from content creation and how it fuels his biggest projects, like his book and courses.
- Repurposing Content: How Eddie leverages his content library to stay consistent without burning out.
LINKS MENTIONED
- Eddie’s newsletter: VeryGoodCopy.com
- Eddie’s excellent book
- Collecting testimonials with Senja
- Apply to join the Growth In Reverse Pro Community
- Check out Chenell’s full deep dive on Eddie’s growth here
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