I researched and wrote Aakash Gupta’s Deep Dive almost a year ago.
Aakash was using a strategy nobody was talking about: optimizing for the internal share. I figured it was a key growth and revenue strategy. I did the math and guesstimated he was earning approx. $624,000 with his paid newsletter.
Well, Aakash agreed to come on the podcast. So we get into all the details from my Deep Dive, what he’s doing today—and what he’s planning for 2025.
In this episode, we cover:
- Aakash’s intentional strategy for creating a durable business that he loves—why he’s in it for the long haul
- The surprising role of collaborations in newsletter growth (and what Twitch creators taught him about success)
- How Aakash is “optimizing for the internal share” and why he’s doubling down on the strategy
- Growth experiments: How sending more content affects paid subscriber growth
- Launching a podcast while managing a newsletter: The trade-offs, lessons, and unexpected benefits.
- Mastering SEO basics: How Aakash ensures his content stays discoverable (and what role backlinks play).
- The paid newsletter promise: Why Aakash guarantees 10x ROI—or your money back.
- What Aakash has planned for growth and product in 2025.
Take your newsletter to the next level with GIR Pro: https://growthinreverse.com/apply
Get free access to 75+ newsletter Growth Levers here: https://growthinreverse.com/growth-levers-library/
LINKS MENTIONED
- Aakash’s Product Growth newsletter
- Aakash’s website
- Aakash’s Book (Amazon.com)
- Aakash Gupta GIR Deep Dive: Article || Video
- Growth In Reverse PRO Community
- Check out ALL the Growth In Reverse Deep Dives: https://growthinreverse.com/archive
Thanks to Tim Forkin for editing these episodes.
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Chenell & Dylan
