Passive subscribers from recommendation networks can hurt your deliverability—unless you treat onboarding like a growth strategy.
Welcome to Day 23 of the 30 Days of Growth.
This is a pop-up newsletter put together by Chenell from Growth In Reverse. I’ve pulled 30 creators together to help give one short, actionable way you can either grow or improve your email list.
You can view all past issues of the 30 Days of Growth here.
Dylan Redekop had a good problem: hundreds of new subscribers were joining his newsletter, Growth Currency, through the Kit Creator Network.
But there was a catch—those subscribers didn’t behave like his organic audience.
They hadn’t read his posts, didn’t know his tone, and hadn’t chosen to subscribe through a landing page. So when he resumed sending his newsletter after a brief hiatus, his open rates dropped and unsubscribes spiked.
To fix it, Dylan rebuilt his onboarding flow specifically for recommended subscribers—and the results transformed his deliverability.
🔍 How Dylan Did It
30 Days of Growth is only for newsletter subscribers.
Please login or join to keep reading. Don't worry, it's free and you get entered to win a bunch of fun prizes. 🙂